Portfolio
Here you will find samples of our work.
Rascal + Friends Print SPEC AD
Project: Rascal & Friends is a company that's worked hard to create a premium quality diaper that ensures parents won't worry about what they are putting on their baby's sensitive skin, meanwhile still leaving their wallets full.
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Goal: To showcase this company's efforts to provide premium quality products at modest prices.
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Results: We made sure to stay within the parameters of their brand voice by keeping key words the brand uses to stand out, while still making sure to convey the benefits to the consumer clearly by using fresh,
on point copy.
Alight At Night Banner SPEC AD
Project: Alight At Night is a festival held every year in December at Upper Canada Village in Morrisburg, Ontario, Canada.
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Goal: For potential customers to see that this illuminating festival in this quaint little town is geared towards everyone, not just families. It is a festival enjoyed by all!
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Results: The thought behind this banner ad is to plant the idea that whether it be a date night, a night out with friends, or a family adventure this festival is the perfect backdrop to capture those special moments in.
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Expedia Bus Shelter SPEC AD Mockup
Project: Expedia is a popular [multi-billion-dollar corporation] travel site that allows it's customers to plan everything from car rentals, boat cruises, vacation packages and everything in-between
all in one place.
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Goal: To create desire through simple wording, coupled with the visual stimuli to match.
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Results: Working closely with a designer, we used the power of suggestion through our copy and their design. The idea is to help guide the reader to imagine they could easily change their current destination from the bus shelter to a more desirable one, such as a tropical beach, by following the 'Call To Action' which is to visit the Expedia website to make this possible.
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Planet Fitness Bus Shelter SPEC AD Mockup
Project: Planet Fitness is a company that strives to make the 'gym experience' a comfortable one for all levels of experience in its members.
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Goal: The first big step is getting a potential client through the door. To suggest that, from this particular spot, this gym is on the way to where they are currently heading, so why not just pop in!
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Results: We wanted to be selective with word choices, as the word "healthy" or "fit" can be scary to some people and may in fact alienate them from the possibility of even stopping by. We felt that in suggesting this particular destination is just a stop along the way to wherever they might be heading already, gives them a no strings attached option to perhaps just 'check it out'. All of that coupled with the added benefit of a deal makes this offer pretty alluring. Don't you think?
[We used an offer this company regularly implements.]
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